Powered by Krunch Branding
Beverage brand marketing & market access
Help for small wine, beer and spirits producers, from someone who has sold, distributed and marketed bottles. Get your beverage brand into retail with a plan that works.
The challenge
Great product. Now what?
Small beverage producers often make something excellent and then hit a wall. The three-tier system is confusing, distributors are selective, and retail buyers want proof of demand before they give you a shelf.
Jeff has worked the retail floor, the distribution side and the media side of this industry. Through Krunch Branding, he helps producers tell their story, find the right partners, and get onto shelves and menus.
Services
How Krunch Branding helps
Small beverage producer marketing
Brand story, positioning, sell sheets, social content and video. The marketing that makes buyers and drinkers pay attention.
Wine distributor consulting
Understand the distribution tier, prepare your pitch, and get introductions to distributors whose portfolios fit your brand.
Retail market support
A strategy to get your beverage brand into retail: which stores to target, how to approach buyers, and how to keep product moving once it’s on the shelf.
How it works
From first call to first shelf
01
Discovery call
We talk about your product, your goals, your markets and what you’ve tried so far.
02
Strategy
A clear plan covering positioning, target accounts, pricing questions and the materials you’ll need.
03
Introductions
Warm connections to distributors, retailers and restaurant buyers that fit your brand.
04
Launch & support
Marketing, content and follow-through to build demand after you land the account.
Examples of work
Content that moves bottles
Producer features, distributor videos and restaurant tastings, all made to introduce brands to buyers and drinkers.
Distribution · Online sales
Intro to Fine Wine Distribution
An introduction video for a fine-wine distribution and online sales business.
Distribution · Trade tool
Intro to the Disty Wine Guide
A walkthrough explaining a distributor wine guide to trade buyers.
Marketing · Mobile
Intro to Mobile Wine Deals
Launching a mobile wine-deals program for shoppers.
Producer feature · Italy
Valdonica Winery at Caro Mio
An on-location producer feature, tasted with food at a restaurant partner.
Producer feature · Spain
Montebro Spanish Wine at Caro Mio
Introducing a Spanish producer to diners and buyers.
Producer feature
Irazu Cabernet Franc with Regine
A producer spotlight built around one bottle and one story.
More detailed client case studies are available on request.
Testimonial slot — replace with a real quote
FAQ
Questions from producers
Who do you work with?
Small and emerging wine, beer and spirits producers, plus importers and beverage startups that need marketing help or a path into distribution and retail. Clients can be anywhere in the U.S.
Can you guarantee distribution or retail placement?
No honest consultant can guarantee placement. What Jeff offers is industry experience, a clear strategy, strong materials and introductions to partners who fit your brand. Those make a yes far more likely.
How much does it cost?
Every brand is at a different stage, so engagements are scoped to what you need, whether that’s a one-time strategy session or ongoing marketing support. Start with a conversation and you’ll get a clear proposal.
Do you only work in Michigan?
No. Jeff is based in West Michigan and knows the regional market well, but brand consulting and marketing work is done nationwide, remotely and on-site as needed.
What’s the connection between Krunch Branding and Straight from the Bottle?
Straight from the Bottle is Jeff’s consumer-facing voice: reviews, pairings and events. Krunch Branding is the business-services side, bringing that same expertise and audience to producers who want to grow.
Let’s get your brand on the shelf
Packages are built around your brand. Tell Jeff where you are and where you want to go.